1.30.2012

Thoughts: why I'll never shop online the same way again

Notice anything... strangely similar about each of these photos?






Like... how each of these "models" happens to have the exact.same.body?!
Neck, collarbone, shoulders, arms, elbows, wrists, hands, hips, legs...
same. body.
1 body. 4 photos. 3 different heads.


Notice I said THREE different heads...not four?
Take a gander at the photo above and the one second-to-top. 
...Now, even the very best models in the world can't duplicate the same. exact. look twice.
Un-Real!

An article I stumbled across today clued me in on a little "secret" (But really, what isn't a surprise in today's fashion and beauty industries?) about certain companies that have admitted to actually super-imposing models "faces" (edited, airbrushed, and perfected, of course!) onto completely computer generated bodies! From head to toe, the entire image is a hoax... not one eyelash, not one fingernail, not one pound of reality in any of these images. 
Head-Trip!

So yeah, maybe I'm just figuring this all out...maybe you're like "duhhhh, Hailey, get with the program!" but I seriously could not believe my eyes when I browsed through the websites of other major retailers and found the same exact trend as seen above. I mean, airbrushing and editing photos is one thing... but the ability to compose entire clothing ads- that are viewed by real humans around the world- without a single ounce of authenticity makes me cringe...
I just think this goes way, way, waaay too far. 





(not to mention, if you're a model- you may want to start looking for a new job...)

...

And what did the corporations have to say in response? 


...Wait- because seeing them on a human body would make them less so?

Nice. 

What do you all think?
Are you shocked? Do you think this is OK?
Does knowing that certain companies prefer computer "models" to human ones impact how you shop?
Just curious, please share!









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